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Texas Roots

Before Hill Country had an address on West 26th Street, its story began with family trips to Lockhart, Texas. For founder Marc Glosserman, barbecue was a connection to his father’s hometown, where his grandfather had served as mayor. The food, family gatherings and music stayed with him.

In 2007, Marc and his wife and partner, Kristen, opened Hill Country at 30 West 26th Street. The ambition was simple and big: bring Central Texas barbecue to New York City the way it’s done in Texas, with a barbecue market, a gathering place and a home for live music under one roof.

Central Texas Tradition

Our name comes from the Texas Hill Country, a landscape of rolling hills, lush valleys, bluebonnets and limestone backroads. Our barbecue draws on Central Texas butcher-shop traditions, where brisket, ribs and sausage became the main attraction. That “Texas trinity,” and the craft of the pitmasters who prepare it, have shaped Hill Country from the beginning.

A Place to Gather

Hill Country was built as a place to gather, settle in and enjoy yourself, whether you’re stopping by for barbecue, getting together with friends or making a night of it downstairs. The food brings people to the table; the hospitality makes them feel at home.

Follow the music downstairs to the Boot Bar. The cowboy boots above the bar came from Allen’s Boots in Austin during our original 2007 buildout, giving the room its name. They’ve been there since opening, watching over years of live music and memorable parties. It’s our corner of Texas after dark, built for a good show and a good time.

Hill Country has always been about sharing the things that brought us here: the food, the music and the pleasure of being together. Come for the barbecue. Stay for a song, another story or the people around your table.

What’s New

After nearly two decades on West 26th Street, we’re giving Hill Country a fresh start. We’ve taken a close look at the food, the space and the experience of spending time here, with work reaching from the pit room to the stage downstairs.

From the Pit

The barbecue is where it begins. Three new M&M smokers, built in Tool, Texas, are at the heart of our renewed pit program. Alongside new culinary leadership, we’re tasting, testing and revisiting recipes, making room for new dishes and paying closer attention to every step from the smoker to the counter. It’s an investment in the craft that brought us here in the first place.

The Boot Bar

Downstairs, the Boot Bar is getting some attention of its own. Upgrades to the stage and sound system, refreshed seating and refinished tables will give the room a new life while keeping the easygoing character that has made it home to so many good nights. The boots are staying. There are more shows and stories ahead.

The Market

We’re also giving the “Market” in Hill Country Barbecue Market a place to grow. A new retail area will bring together Texas food finds, Hill Country products and merchandise—a collection of things we love and want to share, with a little something to take home.

A Fresh Welcome

Throughout the restaurant, updated lighting, new artwork and refreshed spaces will welcome you back. Behind the scenes, improvements to the kitchen and work areas will help our team take better care of the food and the people who come through our doors.

Make Yourself at Home

When you visit, head to the market counter for barbecue and sides, with meats sliced to order. Settle in at a table for drinks and selections from our Bar Bites menu, which you can order with your server. Whether you’ve been coming since 2007 or are finding us for the first time, we look forward to having you here.

Frequently Asked Questions

Where is Hill Country Barbecue Market located?

Hill Country Barbecue Market is at 30 W 26th St in the Flatiron district of Manhattan, New York City.


What kind of barbecue does Hill Country serve?

Central Texas-style barbecue - brisket, pork spareribs, beef short rib, pulled pork, turkey, and house-made sausage - smoked low and slow over post oak imported from Texas and hand-carved to order.


Does Hill Country take reservations?

Yes. Reservations can be made online via OpenTable or by calling (212) 255-4544. Walk-ins are welcome at the counter.


Does Hill Country offer catering?

Yes. Hill Country caters offices, parties, and events across NYC with family meals, platters, and whole briskets, available for pickup, delivery, or drop-off.


Is there live music at Hill Country?

Yes. The Boot Bar downstairs hosts live music most nights of the week alongside happy hour drink specials.


Can I book a private event at Hill Country?

Yes. Hill Country hosts private parties, corporate buyouts, and group dinners. Inquire through the Private Events page or email events@hillcountry.com.

a family photo

From the very start, Hill Country has been a family affair – and it still is. You’ll find Marc and Kristen (and sometimes even their kids) around the restaurant, checking in with guests and making sure the pit and good times are always rolling.

Our 'Cue-mmunity

Barbecue brings people together. That’s the whole idea. We support our neighbors through partnerships, fundraisers, and causes that make a difference, right here in NYC.

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